By Pete Williams
(Published May 23, 2012) – Spartan Race, the grueling obstacle race series featuring penalties of 30 Burpees for each challenge not completed, is taking its show to Fenway Park, the historic, 100-year-old home of the Boston Red Sox.
Spartan Race typically sets up in remote areas, staging events of between 3 and 12 miles and consisting of 15 to 25 obstacles. The Fenway Park event will be a one-mile time trial taking place entirely within the ballpark on Nov. 17.
Unlike other obstacle events, Spartan Race does not provide course information beforehand. Joe DeSena, the creator of Spartan Race, would say that Fenway’s signature feature, the Green Monster left field wall, will come into play.
DeSena, who is friends with former Red Sox general manager Theo Epstein, says he was contacted by the Red Sox to put on the race, the team’s latest foray into non-baseball events. For about 30 years beginning in 1973, Fenway Park was used exclusively for baseball. Since 2003, the Sox have staged everything from Bruce Springsteen and Rolling Stones concerts to the NHL’s Winter Classic.
Though the Fenway version of the Spartan Race is just one mile long, it’s priced like a regular Spartan event – or a Red Sox game. It’s a whopping $110 to register through June 17 and escalates to $150 through Nov. 9. DeSena says the event is likely to sell out by Aug. 1, with 10,000 competitors expected to participate in what likely will end up being extended over two days.
Even spectator tickets cost a whopping $40.
“You go to Starbucks for breakfast you end up spending forty bucks,” DeSena says.
DeSena, a Queens native who grew up a New York Yankees fan, made a small fortune on Wall Street before moving to Pittsfield, Vermont, where he operates a small resort hotel. An avid endurance athlete who once completed 12 Ironman triathlons in a year, he created the Spartan Death Race in 2005 because he believed Ironman and other ultra-distance events did not present a big enough challenge.
Athletes competing in The Death Race, held annually in Pittsfield in mid-June, do not know how long the event will take place, what it will entail, or even the exact starting time. Last year’s event kicked off with competitors deadlifting rocks for six hours. The event had a religious theme and at one point athletes carried logs on their backs for 24 hours. The Death Race continued for 45 hours before DeSena called it with just 35 of the 155 athletes remaining.
The Spartan Race, launched in 2010, is a scaled-down version of The Death Race consisting of the Spartan Sprint (3-mile), Super Spartan (8-mile), and Spartan Beast (12-mile plus) events. Athletes typically haul heavy objects such as five-gallon buckets of gravel, drag concrete blocks, climb walls, flip tires, and run a race-ending gauntlet of guys dressed as 300 Spartan warriors wielding double-sided mallets.
Athletes also must perform challenges relating to the host property. At a Virginia event last summer at a paintball facility, athletes had to dodge gunfire and successfully hit a target from 10 yards away.
Failure to do so earned the athlete 30 Burpees, the standard penalty for not completing challenges. Athletes typically do three or four sets of Burpees, which makes Spartan Race arguably tougher than other events in the category, including Tough Mudder, which do not issue penalties.
Tough Mudder, like Spartan Race, debuted in 2010 and now hosts dozens of events worldwide. Each series is likely to clear $50 million in revenue this year. Unlike Spartan Race, which issues timing chips and awards points in a year-long race series, Tough Mudder does not market its events as competitions but team-building exercises.
Boston’s average high temperature for November is 52 degrees with a low of 38. DeSena said the cold and threat of ice and snow will only add to the Spartan challenge. The Fenway Park race could be the first of several ballpark Spartan Races, though athletes in Central Florida should not get excited about a Tropicana Field event.
“We put on very unique events, the only truly competitive events and fans of the Red Sox are pretty competitive people,” DeSena says. “We want to do more of these – but only in the best of the best stadiums.”