By Pete Williams
(Published Nov. 21, 2012) – Tough Mudder, the popular obstacle mud run, has staged events all over the world, typically in rural areas, ranches and at ski resorts in the summer months.
Now Tough Mudder is coming March 2-3 to Homestead-Miami Speedway, best known as the site for NASCAR’s season finale race, which was held on Sunday.
Tough Mudder has worked with other racetracks, including Raceway Park in Englishtown, N.J., an NHRA venue that hosted the “World’s Toughest Mudder” competition last weekend. In January, Tough Mudder will return for a second year to Phillip Island, a grand prix venue outside of Melbourne, Australia.
Dan Weinberg, Tough Mudder’s director of strategic partnerships, said Homestead-Miami Speedway was chosen because of its vast infrastructure, parking, and experience handling large crowds. Tough Mudder events have attracted up to 30,000 athletes over a two-day period, a fraction of the speedway’s 65,000-seat capacity.
“Racetracks are good fits for us from all aspects,” said Weinberg, who said Tough Mudder is exploring other NASCAR venues for U.S. events. “From parking to concessions to logistics, they make for a great overall fan and participant experience.”
Weinberg said the event layout was still being determined, but said it’s likely the course will go both inside and outside the venue, which is a 45-minute drive south from Miami and just over an hour from Fort Lauderdale. The track is a 1.5-mile oval and the infield includes a man-made lake big enough for swimming. In August of 2011, Homestead-Miami Speedway hosted Olympic-distance and sprint-distance triathlons consisting of a swim in the infield lake, transition in pit road, bike through Homestead, and a run around the golf cart path surrounding the track. The track is surrounded by vast stretches of parking lots and undeveloped areas.
Tough Mudder, at roughly 12 miles, requires only a fraction of that space. The bigger key to the event will be the infrastructure. Since debuting early in March of 2010, Tough Mudder has grown exponentially, with revenue of more than $70 million in 2012. With that has come growing pains, such as a September event near Washington D.C., where massive traffic back-ups and weather caused the cancellation of the event’s second day.
Here in Florida, Tough Mudder had to move its planned Tampa area event from Dirty Foot Adventures in Fort Meade after Polk County officials refused to issue a permit for a 20,000-person event. That event takes place next weekend (Dec. 1-2) at the Hi Hat Ranch in Sarasota.
The Homestead-Miami Speedway race will be Tough Mudder’s first Florida event beyond the greater Tampa Bay/Sarasota area. Tough Mudder debuted in the Sunshine State in December of 2011 at Little Everglades Ranch in Dade City and also has events planned for 2013 in Jacksonville (May 18-19) and at a to-be-determined Tampa site (Nov. 2-3).
Unlike Central Florida, with its many sprawling ranches and thousands of acres of undeveloped land, South Florida has fewer wide-open sites for obstacle races. This year, Spartan Race and Superhero Scramble debuted South Florida events at Oleta River State Park in North Miami. Spartan Race will return to that venue in Feb. 23-24, the weekend before Tough Mudder in Homestead. Superhero Scramble shifts to Amelia Earhart Park, also in Miami, for a Jan. 12 race.
Tough Mudder’s move to a larger sports venue is part of a recent industry trend. Last week Spartan Race staged an event at Boston’s Fenway Park, attracting 8,000 racers over two days to the storied baseball facility.
NASCAR’s Sprint Cup circuit will be in Phoenix the weekend of March 2-3, which will make it impossible for any drivers to participate in Tough Mudder at Homestead. Top drivers Jimmie Johnson and Kasey Kahne posted impressive times at a triathlon in Charleston in July, competing the morning after a NASCAR night race in Daytona Beach.